We know it is becoming increasingly difficult to get VPA from sellers. However, having your property seen in the best light is still KEY to getting the result you and your seller want.
Our client recently shared the results from a property campaign with us.
The property was listed in June with old photos as the seller did not wish to spend additional money on marketing. After limited success, the agent took the property down and relaunched in September with new photos and a video.
Same address
Same duration
The difference?
Campaign 1 had only photos old photos
Campaign 2 had Crib Creative photos and a video
Ads shown 91,097 times on Instagram, FB and Google
686 clicks to agent campaign page (non portals + LINK CLICKS)
3756 landing page engagements
8 landing page conversions to leads
10 Facebook engagement / Whatsapp messages
25 video ad plays
Impressions did not fall below 5800 on any day (12,000 day 1 and day 2 with constant clicks to campaign page)
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