Google My Business - How to Optimise your Listing!

Updated: Aug 3, 2022

These days, most businesses will have a business listing on Google. You know your business listing- it’s the info that shows up on the left of the browser when someone searches you - like this >

On your business listing, potential customers can find things like

Your opening hours
Contact details including phone number and website
Business photos
Customer reviews
Posts

And heaps more!

Google My Business is the easiest way to ensure your business shows up on the first page of Google when someone searches.

And it gives you plenty of information about how people are connecting with your business online. Clicks, calls, direction requests - you can find it all from your Google My Business listing!

If you haven’t checked your listing for a while, jump onto Google and search your business name. What do you find? Is the information there relevant and useful for potential customers? If not, it’s time for an update!

So how can you optimize your listing for the best results?

Use your actual business name. Adding additional keywords is against Google’s Terms of Service and can get your listing penalized.
List a local phone number. It’s a key signal to Google, that you are a legitimate local business.
Make sure your hours of operation are correct.
Write a compelling description. Let people know who you are. Don’t worry about filling this section with keywords because the description doesn’t have any effect on how you rank in searches.
Upload lots of high-resolution photos. **We can help with that!**
Upload videos, if you have them. Videos must be 30 seconds or shorter and smaller than 100 MB.
Get reviews from happy customers!

Want to add photos to your Google My Business Listing to make it even more professional and attention-grabbing? We have had quite a few clients contact us recently to help them up their Google My Listing game - see some of the example photos below.

InStitchu